Facebook events, or cross-promotion, to support your social media presence. For example, if you prepared a post about your presence at an event, you can post on the event page on Facebook.
If you announce the launch of a new pasta restaurant in your town, you can use local groups to spread the word about it. If you add another baby toy to your offering, you can message parenting sites on Facebook and politely ask to post about it. No spam though… remember!
Make Your Planning Life Easier
If you are responsible for more than one brand (for example you work in a marketing agency, and your task is to take care of 629304 profiles), the actual management, planning, and scheduling can be a struggle and drama. One wrong move and your post lands on a different profile.
Mistakes happen, but you can limit them with some planning hacks and tools. Prepare your schedule in an Excel spreadsheet, or the various external solutions like Kontentino, Planable, or others. You can use these tools to enter your posts, set up a date and time for publication, and send them for approval.
You can, of course, use native Facebook options, like the ability to schedule posts directly from pages, or save your ideas in Drafts. A new feature called Creator Studio is the bread and butter of each social media manager. You can manage your comments, content library, insights, or inboxes of Pages, all within the same Business Manager.
Keep Analyzing!
Without analysis and optimization, you can forget about a long-term, successful performance on social media! Use Insights in Creator Studio to identify types of posts that perform better. Analyse the time and day of publication, and measure engagement and conversions.
You will quickly discover that some posts work better than others, so you can consider adding more of the specific type to your strategy. It can’t be a guess, though – it has to be preceded by analysis.
Social media management will never be easy – it takes a lot of effort, time, and skills. It can also take a lot of stress and drama if you are not fully prepared. We hope that this short guide will come in handy and will make your work better, more comfortable and hassle-free!
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Source: https://wersm.com/how-to-make-your-social-media-management-run-smoothly/
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