Realtors turn to social media to market luxury real estate

Advertising on Instagram is nothing new. If you use the photo-sharing platform, no doubt you"ve scrolled past your share of clothing or food ads. But now, the real estate industry is putting a new twist on Instagram marketing by creating entire accounts and hashtags for some luxury properties. That"s Alexander Ali"s specialty. He likens his work to what a traditional publicist might do for celebrities: "I"m supposed to make properties famous and talked about," he said. Does it help sell properties, however? Not necessarily.Source: https://www.marketplace.org/2018/11/06/business/inside-world-instagram-marketing-luxury-real-estate